Oh, weird! Out of curiosity, I checked Amazon to see if we had a release date for the Mirrormask DVD. (They do: February 7th.) But you know how Amazon always does those "buy this movie/book/CD with this second movie/book/CD and save a few bucks" deals? Usually the two items are related in some way, part of the same series or by the same director. For some unfathomable reason, Mirrormask's partner is Serenity. The only connection I can think of it that they came out on the same day. Then there was that TIME interview with Neil and Joss, but neither of those seem significant enough. Oh well. Serenity's partner is Firefly, which is to be expected. Anyway, yay word-of-mouth-esque publicity!